Ninety years ago, Battista ‘Pinin’ Farina created the now-legendary coachbuilder and design house. It was his dream to build a car badged with the family name, but it’s only in the last two years that the dream has become real, with the all-electric Battista hypercar.
Today, we have three new films on Automobili Pininfarina to be broadcast exclusively at Concours Virtual
Battista Coming to Life, The Prototype Story
In this film, Chief Product and Engineering Officer Paolo Dellacha will explain the objectives and processes of his dedicated engineering team as they accelerate technical development of the 1900hp, pure electric Battista. As the camera dives under the skin of the Italian design masterpiece, secrets relating to tuning, testing, manufacturing and more will be revealed.
Battista Anniversario – Concours Virtual World Premiere
No more than five Battista Anniversario will be crafted, with this pure electric luxury hypercar created as a tribute to iconic designer Battista ‘Pinin’ Farina. In this exclusive presentation, Chief Design Officer Luca Borgogno will give his personal perspectives on the bespoke exterior and interior design features that make the Battista Anniversario so very special.
Past, Present and Future: Shaping Automobili Pininfarina.
Paolo Pininfarina, Chairman of Pininfarina SpA, shares his unique views on why the famous ‘tradition of innovation’ of the design house founded by his grandfather Battista Pinin Farina is as relevant today as ever before, while CEO Per Svantesson will discuss his plan to make sustainability an essential principle of luxury, starting with the launch of the Battista pure-electric hypercar.
